Website Privacy Policy

Magic Umbrella Limited (“We” and “Our Company”) is committed to protecting and respecting your privacy. This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read this Policy carefully to understand our practices regarding how we will treat your personal data.

By visiting https://magic-umbrella.co.uk/ (“Website”), you accept and consent to the practices described in this Policy. If you do not accept the terms of this Policy, please refrain from using this Website. This Policy is in direct response the European General Data Protection Regulation 2016/679 (GDPR), the Data Protection Act 2018 and Privacy and Electronic Privacy Regulations (PECR) and any other applicable legislation.

The Policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, this Website and Website owners. Furthermore, the Policy explains how this Website processes, stores and protects user data and information while you browse or use this Website.

Information we may collect and hold about you

We may collect and process information you’ve provided to us, such as your name, email address, mailing address, and contact details.

We may also collect:

• Technical Data: information we collect automatically when you visit our Website or interact with us by email, including the device used to access this Website, its operating system, the connection type and the IP address.
• Social media platforms data: When you engage with us through social media platforms, we will use your social media username (if you interact with us through those channels) to help us respond to your comments, questions or feedback.
• Identity and contact data: Your name and email address are required to respond to any enquiries you make when completing the contact form on our Website.

You may also provide us with information about yourself, such as your name and email address by:

• filling in forms on this Website, such as the “Contact Us” Form;
• contacting us by phone, email or physical mail;
• asking us to contact you in relation to services we provide;
• subscribing to our mailing lists, newsletters or bulletins;
• completing a survey, we send you;
• booking a seminar or event run by us;
• visiting our offices;
• ordering products or services from us;
• requesting downloads of documentation or software;
• requesting support related to software or services;
• interacting with us on social media platforms (such as Linked In or Twitter); or
• reporting a problem with our Website.

Information about your use of our Website is collected by using cookies. You can disable cookies if you wish to do so.

We may also collect personal information when you engage with us on social media platforms, complete any surveys we send to you or enter prize draws or competitions.

We rely on legitimate interest as a basis for processing your personal information when you contact us using the contact form on our Website or when you engage with us through social media channels.

We carry out a balancing test to ensure that our processing is necessary and that your fundamental privacy rights are not outweighed by our legitimate interest in processing that information. Before collecting your data from surveys or prize draws, we will request your consent.

When you visit our Website, we may also collect information about you, including, but not limited to, your IP address, approximate location (town / city level), time of access, the browser you use, your operating system, the pages you visit and what Website you came from.

We may ask you to complete surveys that we use for research purposes.

We may use legal public sources to obtain information about you. We only obtain information from third parties when permitted by law.

Retention of your information

If we are providing services to you, we will retain your personal information for the duration of the services and for six (6) years thereafter, unless otherwise agreed.

When you visit our Website, you will be asked whether you consent to the use of Cookies. If you consent, we will retain the information collected about you in accordance with the retention periods outlined in our Cookies Policy.

How we may use your information

The information we collect from you when visiting our Website is used to analyse your activity on the site so that we can administer, support, improve and develop our business. It is also used for statistical and analytical purposes. Ultimately, this will allow us to optimise the customer experience.

In addition to using your information to fulfil our contract with you, we may also use your information in the following ways (provided that, where we are required to obtain your consent it, you have provided it):

• to monitor our website and improve our products and services;
• to provide you with information about other goods and services we offer that we feel may be of interest to you because they are similar to what you’ve already purchased or asked about;
• to let you know about changes to our services;
• to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
• to enable us to comply with any legal or regulatory requirements.

Your Rights

Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.

1. Right to be informed

The right to information allows individuals (data subjects) to know what personal data is collected about them, why, who is collecting data, for how long, how they can file a complaint, and if there is data sharing involved.

This Policy enables you to duly be informed on all the above.

2. Access to your Data

You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

3. Rectification (correction) of your data

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

4. Right to be forgotten

You have the right to ask us to erase your personal information in certain circumstances.

5. Right to restrict processing

You have the right to ask us to restrict the processing of your information in certain circumstances.

6. Right to object processing

You are entitled to officially object to us processing your personal data:

• if the processing is based on legitimate interests or performance of a task in the public interest or exercise of official authority;
• for direct marketing purposes (including profiling); and/or
• for the purposes of scientific or historical research and statistics.

We will stop processing your data if you have ground for objecting unless we can show that there are legitimate compelling grounds that override your interests, rights, and freedoms or the processing is for the establishment, exercise or defence of legal claims.

7. Right to data portability

This only applies to the information you have given us. You have the right to ask that we transfer the information you provided us from one organisation to another or give it to you. The right only applies if we are processing data based on your consent or under or in talks about entering into a contract and the processing is automated.

8. Rights in relation to automated decision-making and profiling

This Right is closely connected to the right to object to data processing.

Different types of profiling, such as assessing individual performance at work, economic status, health, personal preferences, interests, reliability, behaviour, or location, are strictly prohibited, especially if it produces a legal effect that significantly affects them.

Processing personal data by automated decision-making is possible only if:

• processing of personal data is allowed by law;
• it is necessary for the execution of the contract;
• individuals gave explicit consent.

However, his Right will not apply if the processing is necessary for the performance of a contract, if it is authorised by the law, or if the processing is based on explicit consent.

9. Right to Opt-Out of the Sale of your data

You have the right, at any time, to direct a business that sells personal information about you to third parties not to sell your personal information.

A business that has received direction not to sell a consumer’s personal information shall be prohibited from selling the consumer’s personal information after its receipt of the consumer’s direction, unless the consumer subsequently provides express authorisation for the sale of the consumer’s personal information.

Any objections relating to the sale or use of personal data for marketing purposes shall be actioned without question or undue delay.

10. Right to Non-discrimination

We shall not discriminate against any person who exercises their rights under the GDPR or any other applicable data privacy legislation.

This includes, but is not limited to:

• denying services;
• charging different rates for services;
• providing different levels or quality of services.

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If you would like to exercise any of your rights in respect of your personal data, please contact us at dpo@magicumbrella.co.uk or write to us at Office 2 18 Sharp Street, Manchester, England, M4 4BZ.

You are not required to pay any charge for exercising your rights. We have one month to respond to you.

Changes to this Website Privacy Policy

Any changes we make to this Policy in the future will be posted on this page and, when appropriate, you will be notified by email. Please check back frequently for updates or changes.